Still images and words have roles in videos

It may appear on-the-face-of-it a bit odd to have part of a web site called One Topic Video Mini Pages (OTVMPS) featuring still images.

Although video is the most prominent media used on the web it can sometimes be best used in conjunction with pictures and words.

After all when creating the “What are mini video pages?” it started with a script.

Who its intended audience were was the initial consideration.

“Know your audience” is a key building block in any communication.

Whilst business was a focus, I thought it should also embrace business owners in their personal life – and reach a broader audience.

The idea that video mini pages could be used for more than business should be made clear from the outset.

As it was possibly the first time a person had seen a video mini page I felt it was best to try to put them at their ease.

So some reassurance that they were looking at something with which they were familiar was key.

As was the idea that what was being presented was a little different – to give the viewer a reason to keep watching.

Without knowing who would be watching it was necessary to use non-technical language and phrases that were widely used – thus “out of the box thinking”.

Next messages to get across were the benefits of video mini pages’ format.

Then to personalise it slightly and convey that the page only had on it what I wished to put there.

I thought it important to acknowledge I could not predict who the viewer was – and say as much.

The one thing all viewers would have donated was their time.

I wished to convey my appreciation of this but without sounding cliched.

So I drew on the closing phrase I often used when I gave talks to groups in real life.

In closing – I would like to thank you for your time.